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LONGi becomes official partner of FC Bayern Munich, uniting solar energy innovation and football passion_我的网站
A | Announced in Hong Kong during FC Bayern Munich's Asia visit, the global partnership brings together LONGi and one of football's most iconic clubs under the theme "POWER ON, GAME ON."
HONG KONG, August 6, 2026 — LONGi, a global green energy leader, today announced a global partnership with FC Bayern Munich at a launch ceremony held at Rosewood Hong Kong.
The partnership brings together FC Bayern, Germany's record champions with fans on every continent, and LONGi, the world's No.1 solar module manufacturer (Wood Mackenzie, 2026). It is also LONGi's second major move into global sport this year, following its partnership with the BMW BERLIN-MARATHON 2026, and deepens a long-term commitment to the region at the heart of the global energy transition.
The partnership was launched on stage by Zhong Baoshen, Chairman and CEO of LONGi; Rouven Kasper, Board Member for Marketing & Sales, FC Bayern; Charles Jiang, Vice President of LONGi, President of the PV Product Management Center; and FC Bayern legend Roy Makaay.
"POWER ON, GAME ON" is more than the slogan of a launch day. It gives the two partners a simple shared language: POWER ON carries LONGi's side, clean energy for power plants, businesses and homes; GAME ON carries FC Bayern's, the passion of the game and fans across the world. Going forward, "POWER ON, GAME ON" will serve as the unifying message across the partnership's joint campaigns, content and fan engagement, a shared expression of what LONGi and FC Bayern set out to achieve together.
The world's No.1 solar module maker meets football's record champions
Founded in 1900, FC Bayern has grown into one of the most successful and widely followed clubs in world football, defined by its "Mia san Mia" identity and a standard of performance sustained across more than a century. Founded in 2000, LONGi has spent more than 25 years holding solar technology to the same standard. Its crystalline silicon-perovskite tandem solar cell has achieved a world record conversion efficiency of 35.5%, and it has retained PV Tech's highest "AAA" bankability rating for 26 consecutive quarters.
The partnership pairs that record of technology leadership with a sport built on emotion, loyalty and everyday relevance. Solar advances through breakthroughs measured in efficiency gains; football lives in rituals, rivalries and weekend afternoons. Where the two meet, LONGi's engineering finds a place in daily life, and the game finds a partner building the future its fans will live in.
Behind the theme stands the full breadth of LONGi's business, with solutions spanning utility-scale power plants, commercial and industrial projects, and residential systems. Energy reaches people wherever they live and work, much as football reaches fans wherever they are. That connection to people is what LONGi's mission and FC Bayern's spirit have in common, and what this partnership is built on.
"FC Bayern and LONGi come from different worlds, but we are driven by the same instinct: keep improving, keep challenging ourselves, and never treat one achievement as the end. Football connects millions of people, and energy touches every one of them," said Zhong Baoshen, Chairman and CEO of LONGi.
"FC Bayern is synonymous with excellence on the pitch. Alongside LONGi, we're united by a shared drive for excellence and a genuine commitment to building a more sustainable future. We look forward to partnering with this global industry leader to keep renewable energy firmly in the spotlight," said Rouven Kasper, Board Member for Marketing & Sales, FC Bayern.
That drive runs through everything LONGi makes.
From world records to everyday products
LONGi's portfolio spans the full range of solar applications, from utility-scale power plants to businesses and homes. Every product is held to the standard that set those records, engineered to be dependable in everyday use.
"Every LONGi product starts from the same question: how to turn the best solar technology into something customers can rely on every day. That discipline runs through the whole portfolio, from the modules powering the world's largest solar plants to EcoLife, our home energy series. Products are where our technology keeps its promises," said Charles Jiang, Vice President of LONGi, President of the PV Product Management Center.
Beyond performance and products, the two are united by a commitment to sustainability.
From "Mia san Mia" to "Solar for Solar"
Through its "Solar for Solar" concept, LONGi is advancing toward net-zero emissions by 2050 and accelerating the clean energy transition. FC Bayern, through its "Mitnand" strategy, integrates environmental and social responsibility across the club. The partners will explore opportunities to bring LONGi's solar solutions into the club's own sustainability efforts, with potential applications across training facilities and stadium infrastructure.
Details of joint initiatives and fan-facing activities will be announced in due course.
About LONGi
As a global leader in green energy technology, LONGi drives innovation across solar and energy sectors, delivering safe, affordable, and sustainable energy solutions worldwide. By connecting green power generation and storage, LONGi is building an accessible clean energy ecosystem for all.
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B | 特朗普政府声称，此后利用这段时间提高美国自身的矿产产量，并确保从盟友那里获得供应，试图削弱北京凭借关键原材料所拥有的强大制衡能力。这种说法被严重夸大了。
C | 要与中国抗衡，不仅需要投入巨额资金支持企业、为生产商提供价格保障，还需要毫不妥协地追求生产效率，并建立一个持久的国际联盟，以确保获得美国本土并不出产的矿产。相反，特朗普政府展现出来的却是其一贯的任人唯亲、笨拙的胁迫手段，以及反复无常的“美国优先”外交政策。这严重损害了美国作为国际矿产协议核心支柱的信誉。当然，无论是在资金还是行政层面，美国政府确实采取了一系列密集行动。特朗普政府甚至采取了非同寻常的做法，直接入股多家公司，并推出了令人眼花缭乱的采购担保、信贷支持、贷款和补贴措施，据其声称，总金额达到300亿美元。其最具实质性的海外举措，是去年10月与澳大利亚签署的一项协议，该协议已经促使美国投资澳大利亚的矿业项目。分析称，但除了澳大利亚，以及刚果民主共和国等一两个容易受到压力的国家之外，美国通常采取的不过是具有胁迫性质的单边倾斜式双边贸易协议，同时试图召集一个自愿参与的国际联盟。
D | 这两种做法似乎都不足以对中国的主导地位构成真正威胁。这些“炮舰式协议”中被塞入了一些条款，试图迫使美国的贸易伙伴将其他国家排除在客户之外，并把本国矿产出口到美国，而不是供应本国工业。这些条款缺乏取得成功所必需的法律和经济可信度。以印度尼西亚为例。
E | 该国生产全球三分之二的镍，而镍被广泛用于电池、太阳能技术和风力涡轮机。过去10年里，中国企业在印尼投入巨资，建立起从矿产开采到最终产品的完整镍供应链。特朗普试图通过一项协议与中国竞争，迫使印度尼西亚向美国供应镍，但今年2月，美国最高法院裁定特朗普威胁实施的关税违宪，使这项协议受到严重削弱。特朗普政府匆忙推出替代性关税，但这些关税在法律和政治层面同样存在不确定性，而且印度尼西亚至今尚未批准这项协议。
F | 如此混乱的局面，不可能压倒印尼与中国之间建立在实实在在的投资和具体成果基础上的关系。
G | 特朗普政府更广泛的多边构想同样面临严重的信誉问题。今年2月，特朗普召集54个国家，试图保障关键矿产供应链。
H | 其中最早将这一构想付诸实践的尝试之一，是在今年6月于法国举行的七国集团会议上展开的。但要真正对中国的生产能力构成挑战，任何计划都必须纳入需求端战略，并设定价格下限，从而保证即使面对中国的低价倾销，生产商仍能获得稳定收入。
I | 欧洲各国政府尤其对此高度怀疑：它们几乎不相信美国制定价格机制时会考虑自身利益之外的其他国家利益。欧盟并没有忘记特朗普今年1月试图为了格陵兰的矿产资源而吞并该岛。过去一个月发生的一件事，恰好再次提醒人们特朗普的这种野心：格陵兰政府不得不警告一个与亲特朗普电视主持人“菲尔博士”（Dr Phil）有关联的矿业财团，不得在未经许可的情况下开始钻探石油。在更广泛的向矿业公司提供资金的过程中，数十亿美元被拨给了一些在这一领域往往缺乏业绩记录、却与特朗普政府内部人士存在经济联系的企业。分析称，与中国数十年来高度集中而坚定的政策相比，美国这套杂乱无章的行动显得相形见绌。2010年代初期，中国曾试图通过稀土管制向日本施压。如今，一条受到严格管控的供应链诞生了，生产被整合至两大主要集团——中国稀土集团和中国北方稀土。相关企业受到严格的国家监管，包括限制有关技术向海外传播，同时走私行为也会面临非常严厉的刑事处罚。
J | 中国实施出口管制所造成的供应中断，仍然在发挥影响力。最近，铒的价格突然大幅上涨。铒是一种用途相对小众的稀土元素，此轮涨价源于市场担忧：今年11月出口管制“休战期”结束后，中国可能对铒实施限制。分析称，美国的人均经济实力仍远比中国雄厚。但在争夺和控制关键矿产这类经济“咽喉”方面，美国领导层的无能却常常使其落在后面。等到这段“休战期”结束时，美国恐怕仍未取得多少实质性进展，中国手中的贸易武器也不会比以前弱多少。
K |
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